One of the biggest mistakes a company can make in terms of competitions and prizes, is choosing the wrong rewards or incentives. In this post, we will show you how to pick the right prize for your contest.
1. Don’t be Boring
Most competitions online are giving away phones, cameras or cash. When you upgrade your phone contract and decide to give the new one away as a prize, it doesn’t cost you anything. That seems like an innovative idea! While there’s nothing wrong with it in principle, it can be boring. Phones are easily accessible, and not everyone wants a camera. When it comes to winner and prize fulfilment, it’s better to choose something that’s harder for them to lay their hands on, something unique, such as beer brewing lessons, a sightseeing tour complete with paparazzi, or a helicopter trip with picnic on a plateau.
2. Try Make It Relevant
When arranging competitions and prizes, it is important to try make it relevant to your business. You could give away everything you make, like GoPro does, or a premium product from your range.
It goes without saying, but we’re saying it anyway. Bear in mind your budget. Consider your aim with the competition, and set a target. Find the best way to achieve your target, and brainstorm a way in which your clients can help you achieve that target. Best case scenario, you need to ensure that the competitions and prizes pay for itself. Worst case scenario, you need to budget for the risk of paying out on winner and prize fulfilment even if the competition fails.
4. The Value of Experience
I’m going to let you in on a little secret: Everyone loves a good adventure, but few people know how to find opportunities to make it happen. Imagine driving a Ferrari racecar around the track, going on a sunset champagne cruise, gliding around Table Mountain on a segway, sleeping in a truly unusual place, flying a microlight into a game reserve… Few people know that these experiences are truly available to the average person, so giving it away as rewards and incentives for winner and prize fulfilment may well make people’s wildest dreams come true.
Get in touch with the Bucket List Genie to learn how you can can rock at winner and prize fulfillment.
#Winner #PrizeFulfillment #Competitions